New business Idea Validation (for Start-Ups)


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NOTE: Please contact us on WhatsApp, the live chat below or via e-mail at, if you have any questions/queries about this service.
Ting! You just had an amazing idea for a new business. One that is going to offer products and services that your future customers will love. Having the idea is the easy part now comes the process of determining how to turn this idea into a viable business. The first step is to validate your idea to understand its potential and what purpose it can serve in today’s marketplace. This is exactly what this service does as well as provides you with experienced guidance, constructive feedback, suggestions, recommendations and actions to help launch your idea successfully. The goal is to help provide you with details that will help you determine how good an idea you have, what opportunities exist, how to develop your business and what is needed to go to market. There are three options to choose from:
Essential Validation
Provides you with market research, reviews competitors, offers analysis, understands your idea potential and details on why should or shouldn’t pursue your idea
Market Research
A snapshot of your market, the current climate, what the latest developments are, what the appetite for your idea could be and where the market is likely heading. 
Competitor Overview
Details on who your main competitors are, what makes them successful, what their strengths are and where there are opportunities.
Review & Analysis
Offers our insight, thoughts and analysis on our findings of what is happening in your business’s future market. 
Idea Validation
A validation of your idea based on our research and analysis that provides reasons on why you should/shouldn’t pursue with your idea and what alternatives you can consider.
Standard Validation
Includes everything in essential but offers you an insightful and informative look at your idea and where it can be developed. Also, provides suggestions on aspects of your business including your focuses, USP, model, product/service and how to manage effectively. 
Idea Review
Scrutinises your idea and provides you with constructive feedback and suggestions focused on improving your initial idea
Idea Development
We further dissect your idea by utilising our experience in business development to understand what other ideas and opportunities it can benefit from
Business Overview
Guidance to help you decide what your business focus should, be, your USP, competitive advantage and your core competencies
Business Model
Provides suggestions on your business model and how best to generate revenue
Products & Services
Provides an insightful look at your businesses offering and where it can be developed in the future
Identifying your primary and secondary customer base, how to target them and build relations with them
Preparing you for the responsibility of being a business owner, what skills are required and where you might need assistance
Performance Management
Recommendations on how to manage the performance of your business and what you metrics you must keep an eye on
Detailed Validation
Includes everything in essential and standard but also provides you with actions, guidance on how to market, suggestions on business development and what goals & objectives you should look to achieve.
Provides some advice and insights on financial matters regarding your new business
Suggestions on where and how to market your business so you target your customer base efficiently and effectively
Growth & Progression
Insights and thoughts on what opportunities they are to grow and progress your business once launched
Business Development
Ideas and thoughts on where you can develop your business in its formative years to set you up for future success
Planning & Strategy
Which goals and objectives you should try to achieve to help you start successfully. Suggestions on planning and strategy is also provided
Action Plans
An overview of the key actions for you to undertake that will help you get started with your new business
Service is delivered as a PDF written report.
Service Extras
Add-ons available at an additional cost that enhance and provide additional perspective to the work we have conducted
Video Summary
A video summarising the work I produced with additional feedback, recommendations and analysis
Business Model Canvas
A one-page overview showcasing your business model. Including how you will generate revenue, manage costs, what value you offer and how best to reach your customer. It is the best way to visualise and understand your business model
One to One Session
A thirty-minute session where we add additional context to our work, answer questions you have on our findings and further work on the development of your idea
Having a new business idea is exhilarating and the possibilities of what your future business could do are endless. However, there is a lengthy process between thinking of your idea and having a functioning business. It is a process that requires energy, time, resources, and commitment. Therefore, the idea you have must be worth this effort. Especially, in today’s competitive and fast-changing business landscape.
It is, for this reason, that idea validation has become such an important exercise. That must be conducted before you begin developing your idea further. Idea validation is an activity you can conduct yourself or via a third party. Most prefer to use a third party that is experienced and free from bias. Who can analyse, understand the market, give feedback, and assist with the improvement of the idea. That provides a second opinion, a fresh perspective, and an independent viewpoint.
This is exactly what this service offers you. Providing you with an independent, experienced, and free-from-bias validation of your new business idea that is based on fact. The service provides you with research, analysis, and reasons on why you should or should not pursue the idea. Depending on the option you choose this service offers more than just validating your idea. Advice, thoughts, and suggestions on how to get started and what actions you must complete are also provided. As well as assistance with developing and improving your idea to help you create a more sturdy and robust business.
Over the years we have been involved with several start-ups. We know what is needed for a successful launch and what you should try to avoid doing. For the last three years, we have utilised this experience and know-how to validate and assist dozens of entrepreneurs with the start of their business journeys in a positive way. In multiple sectors including consumer goods, services, leisure, tourism, and tech.
These are approximate delivery times. A more accurate delivery time will be given on the purchase of this service.
-Essential Validation – Six days
-Standard Validation- Seven days
-Detailed Advice – Eight days
What is the service? Assesses and validates the potential of your new business idea to determine whether it is worth pursuing. Before you commit time, money, and resources into developing the idea. This will provide you with the confidence to pursue your idea, know the industry and which actions are needed to move forward.
How is the service delivered? You will be provided with a written report in PDF format. Extras are available including a business model canvas or a video summarising my findings in a more interactive format.
How the service helps you? Having a business idea is great but how do you know if it is the right one to pursue? This service answers that question as we scrutinise the market and your idea. To understand its potential, where it can be improved and what steps to take next.
What is the goal of this service? To provide you with a validation of your new business idea and information that will help turn your new business idea into a reality.
What does each option offer? Please view the pictures that accompanies this listing for more details on what each option offers.
Which industries do we have the most experience in? The industries we have the most experience in are consumer goods, services like restaurants, retail, IT/tech & leisure.
Who we are? For more than a decade we have worked in business development and management. In industries like services, consumer goods and tourism. During this time, we have learnt a few things about what it takes to build a business. Which is something we would now like to utilise to benefit those businesses that choose to work with us.
What else do we offer? There are several services we offer including monthly subscriptions, validation, business development, review, and feedback services. Bespoke services that are exclusive to your business are also offered.
Please send the information below to after purchasing the service. This provides us with the information required to complete the service.
Details of your new business idea – One or two paragraphs explaining the idea and the inspiration. As well as details on how you plan to sell, who the target market is and any other information you think is useful.
What do you most want to get out of the service and the advice I will provide
Why this business in particular
Do you have a background in this industry
Supporting documents that provide more information about your new business idea
Online links to websites that will provide more information about your business idea e.g. articles, competitor websites etc.
Any other information you think is useful

Additional information

Service Options

New Business Idea Validation – Essential, New Business Idea Validation – Standard, New Business Idea Validation – Detailed, Service Extras – Video Summary, Service Extras – Business Model Canvas, Service Extras – 30 Minute One-to-One Discussion Session